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Shoe care packaging study

A shoe care range, relabelled as a personal study

A personal redesign of the Bared Footwear shoe care range, done while I worked in their Melbourne store. Four products, one label system, in the brand's black and kraft. Not commissioned, and not on shelves.

Client: Personal
Year: 2023
Brand: Bared Footwear
Service: Packaging Design

4 Products in the range
2 Panels per label: kraft and black
1 Layout across jar, bottle and spray

Challenge: A range I sold every day

Working on the Bared shop floor meant explaining the shoe care range several times a day: which product suits leather, which suits suede, how to use each one. The packaging didn't do that work on its own, and the four products didn't read as a set on the shelf.

Goal: A label that does the explaining

Design one label system for all four products that gives the name and purpose at a glance, puts the directions where a customer looks for them, and sits comfortably next to the shoes in a Bared store.

Result: Four products, one system

Each label splits into a kraft panel carrying the Bared mark, the product name and what it does, and a black panel with directions, cautions and barcode. The same layout scales across the conditioner jar, the shampoo bottle and the spray. It was a study, not a job, and it stayed one.

Label system for four products
Kraft and black panels in the Bared palette
Directions and cautions set for each product
Jar, bottle and spray mockups
Personal study, not commissioned

Three bottles with the redesigned labels: Leather Conditioner, Shoe Shampoo and Suede & Nubuck Cleanser

Leather Conditioner label flat: name and purpose on kraft, directions and barcode on black

Home · Work · About · Contact · CV

Christchurch, New Zealand

Oscar Shand

Design and systems for small businesses: the brand, the website and the tools that run behind them.

Open to new projects and roles, in New Zealand and Australia

What I do

Selected projects, 2023 to 2026.

Not only a design hire.

Alongside the design work I bring a year of legal support at Ashurst in Melbourne, covering billing, expenses and document production, and product ownership of the application portal at the New Zealand Film Commission.

I'm looking for full-time roles in design and digital, legal and executive support, or business operations and analysis, in New Zealand or Australia.

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Client and studio projects from the last three years.

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Work outside client briefs: a disk visualiser, a rail plan for Canterbury, a video chat built around consent, and 3D models made from drawings and photos.

Archive, 2021 to 2023.

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Oscar Shand

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oscar.shand@gmail.com

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Merivale, Christchurch 8014

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Open to new projects and roles across New Zealand and Australia.

Oscar Shand

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Not only a design hire.

Selected work.

Ideas and side projects.

Archive, 2021 to 2023.

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Oscar Shand

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Let's get in touch.

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