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Bared Footwear

Content on three platforms through a growth phase

Social media and marketing content for a Melbourne footwear brand during a busy growth phase. I was on the retail team at the same time, which is where I contributed to the Lightspeed to Shopify Plus migration.

Client: Bared Footwear
Year: 2023–2024
Website: baredfootwear.com
Service: Social Media & Content

3 Platforms managed
11mo Through a growth phase
1 Shopify Plus migration, from the retail side

Challenge: Keeping the brand sharp while scaling fast

Bared was growing quickly — new stores, new product lines, a lot happening at once. Alongside that, they were migrating their eCommerce platform from Lightspeed to Shopify Plus, which touched everything from inventory to reporting.

Goal: Consistent content and a cleaner digital foundation

Keep the social presence running consistently across Instagram, Facebook and TikTok, with content that feels intentional rather than churned out to fill a grid, and help the retail team through the platform change.

Result: Stronger content, better systems

I produced and managed content across all three platforms, including product photography and video. As part of the retail role I contributed to the Lightspeed to Shopify Plus migration, improving how the store handled inventory, reporting and overall functionality. Being on the shop floor meant the content was more genuine and the marketing better informed.

Social media management across Instagram, Facebook and TikTok
Product photography and video content production
Campaign content aligned to brand direction
Lightspeed → Shopify Plus migration, as part of the retail role
In-store fitting, customer service and product knowledge

Bared Footwear Instagram posts: B Corp month, long weekend trading hours and a vote-to-win sale carousel

Three baredfootwear Instagram grids across a season of content

Home · Work · About · Contact · CV

Christchurch, New Zealand

Oscar Shand

Design and systems for small businesses: the brand, the website and the tools that run behind them.

Open to new projects and roles, in New Zealand and Australia

What I do

Selected projects, 2023 to 2026.

Not only a design hire.

Alongside the design work I bring a year of legal support at Ashurst in Melbourne, covering billing, expenses and document production, and product ownership of the application portal at the New Zealand Film Commission.

I'm looking for full-time roles in design and digital, legal and executive support, or business operations and analysis, in New Zealand or Australia.

Work

Selected work.

Client and studio projects from the last three years.

Each project covers the problem, what I set out to do and what happened. Any numbers are real ones.

Ideas

Ideas and side projects.

Work outside client briefs: a disk visualiser, a rail plan for Canterbury, a video chat built around consent, and 3D models made from drawings and photos.

Archive, 2021 to 2023.

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Work

Scope

About Me

Oscar Shand

The full CV has every role, my education and certifications, and prints to a two-page PDF.

Download the CV

Experience

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Skills

References

People and businesses I've worked with directly. I'm happy to put you in touch.

Contact

Let's get in touch.

About you

Name * Email * Organisation What's this about

Project brief

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Budget Timeline

Message

Tell me a bit about it

Send me a copy of this message

oscar.shand@gmail.com

Phone

+64 20 456 0009

Message +64 20 456 0009

Based in

Merivale, Christchurch 8014

Social

Open to new projects and roles across New Zealand and Australia.

Oscar Shand

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Not only a design hire.

Selected work.

Ideas and side projects.

Archive, 2021 to 2023.

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Oscar Shand

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Let's get in touch.

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