shop.ovsbm
Sold out in three months
An experimental online store for my A/W 2023 collection of AI-designed clothing and prints. I designed it, launched it and sold out in three months.
- Client: OVSBM Design
- Year: 2023
- Website: shop.ovsbm.design
- Service: UX & UI Design
- 3mo Concept to sold out
- 3 Design series
- 100% Of stock sold
Challenge: Turning art into a product
The AI-generated work had been building for a while: surrealist architecture, editorial fashion and metallic figure studies, all sitting in folders. I wanted to know if anyone would buy it, and how to get it to market without a production team or a warehouse.
Goal: Test the concept, move the stock
Run a lean, self-contained launch: design the collection, build the store, run the campaigns, and see if it sold.
Result: Sold out in three months
The A/W 2023 collection launched through a Shopify store with a campaign site matching the aesthetic of the work. All stock sold within three months.
- AI artwork direction across three series
- Custom clothing and print design
- Shopify store setup, product management and fulfilment
- Campaign site design and build
- Social campaign management and content






